Sony Lifespace
Product Story pages for conceptual products
Topline
How I translated a product features into user centric stories and gave the products true meaning and purpose.
About
Sony were launching an innovative new range of catergory defying products and it was my task, along with a copywriter and a Creative Director to translate these products into experiences consumers would understand. This was done through diagrams, ilustration and use of large lifestyle imagery that at times had to be created by combining supplied images.
Completed while on contract at Hugo & Cat
Lifespace Light Speaker
Lifespace projector
Both
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