Bikes
Mainly BMX, but learning to enjoy adult sized bikes too.
Architecture
Predictably modernist,
big fan of everything
Le Corbusier.
Work Expereince
Vigo -Lead Product Designer
2024+
Redesigned core flows for a complex, data-intensive SaaS platform used across the construction industry to optimise and speed up end users workflows.
Facilitated stakeholder workshops to uncover friction points and align product vision across engineering, product, and legal teams.
Identified the need for a Design System and got Stakeholder to understand the value add. Built from ground up (tokens, components, dev sync), improving UI consistency and dev handoff efficiency.
Motorway - Product Designer
2023-2024
Drove design for internal customer support platforms, conducting deep-dive interviews (shadowing) sessions with CS agents to optimise operational tooling.
Ran A/B/C experiments across key top-of-funnel moments, designing and refining core psychological drivers that increased activation KPIs.
Toyota Connected EU - Product Designer
2022-2023
Designed and optimised onboarding the experience for a connected car app, user testing multiple iterations of value prop flows while delivering functional flows to dev in tandem.
Ran alignment sessions with POs and engineers to evolve future-state onboarding strategy, optimising time-to-value and user education.
Supported the Design System team by introducing scalable interaction patterns for native components.
Sainsburys - Experience Designer
2018-2022
Led full-stack design strategy for Tu.co.uk across mobile and web, managing experience design across discovery, delivery, and optimisation phases.
Partnered cross-functionally with engineering, research, and leadership to deliver long-term experience roadmaps and future vision prototypes.
Regularly facilitated user testing workshops (lab, guerrilla, remote via UserZoom), translating insights into design and business strategy.
Contributed heavily to the org-wide design system and mentored junior designers outside of squad lines.
Argos - Expereince Designer
2016-2018
Delivered rapid prototyping and validation of new E-commerce experiences in a fast-paced Agile environment.
Bridged UX and engineering by designing scalable UI components for both responsive web and native platforms.
Freelance
Pre 2016
Freelance Digital Design roles/contracts at various agencies.
Clients:
Sony, Redbull, Unilever, Greenpeace, Smartest Energy, Princes Trust, Proper Bike Co.
